I posted about Rabbit Valley opening some adult anthologies, and a person on Twitter remarked that they hoped they would open some general audience anthologies.
Here’s the thing. The Publishers don’t decide to open an anthology on topic X and then look for an editor. It’s the reverse - someone comes to the publishers and says “I want to make a book on X.” The Publisher says “I like the sound of it, and I think it could sell. Let’s do it.”
And it’s happened several times now - Punk’d, Pulp, Urban Knights and Abandoned Places. All four opened itn eh last two years, all have specific themes and all are General Audiences anthologies the editors wanted.
This happened with all three anthologies I have (and am) in the process of editing. I wanted to see X, I pitched it, and they said yes.
The only reason there are an abundance of adult anthologies is because that’s what the editors who pitched them wanted to do. So if there’s a desire for more General rated anthologies, then someone has to step up and take charge. Waiting around isn’t going to get it accomplished. I say that if you want it bad enough, you should step up and take the plunge yourself, like I am. You do have the power to make it happen.
Caveat: The theme has to be strong enough to A) appeal to the publisher and B) appeal to an audience. A bland theme is not going to fly far.

