I think Rechan is on to something with Furry Booktober. How about next year we do it as an official Thing:
[ul][li]Pick a month[/li]
[li]Encourage authors to do giveaways, offer free downloads or reduce prices on selected items[/li]
[li]Encourage publishers to offer incentives like free shipping or a discount code[/li]
[li]Encourage readers to read furry books and blog, tweet or talk about them[/li]
[li]Set up a page on the FWG explaining the concept and linking to all of this goodness[/li]
[li]Get Flayrah or Dogpatch in on the act - try to post a review a day during the month?[/li]
[li]And give it a better name :P[/li][/ul]
…have I just volunteered?