Another interesting crop of winners, and I’m sure that the UMAs will continue to help furries discover new art.
Looking at those voting statistics, it’s clear that some 1500 voters turned up as part of the Furry Force campaign, and voted only in that category and the immediately preceding (and first) category, motion picture. I think it’s reasonable to say that the awards given to mainstream non-furry works - the likes of My Little Pony and Pokemon - have no value to anyone.
I’d argue that Furry Force’s humour is asinine sub-Macfarlane unsatire, but then I’m not the arbiter of furry taste and culture. Like MLP and the winning Marvel movie, these are all a known quantity and I don’t think that anyone is going to discover them via the UMAs.
The real value, I think, is where the UMAs highlights lesser-known works, such as in the literary categories. It’s nice to think that prospective furry readers can treat UMA wins and nominations as a recommendation, and discover some new writers and works. The same goes, of course, for the Cóyotls.
On a related note, I think it’s a pity that the Anthropomorphic Literature and Arts Association didn’t opt to give a “Choice Award” this year. It feels like a missed opportunity to highlight something of real artistic merit, but without a big fanbase.